At FPP we consider the sharing of content and knowledge to be one of our principal responsibilities. We’ve created FPP Checkout to allow us to deliver against this.

The purpose of this platform is to simplify the consumption of content. With so many sources in both the offline and online world, it’s easy to fall behind on essential reading. Checkout finds relevant, up-to-date information and delivers it to you in one easily-accessible environment. What’s more, we also use Checkout to provide FPP category analysis and opinion whenever and wherever relevant.

Checkout is a platform designed with you in mind. And that doesn’t just apply to the content we deliver, but also the way in which we deliver it. We provide information that isn’t just relevant to the industry as a whole, but relevant to you as an individual.

If you click on ‘My Account’, you’ll be able to select the categorical content that is of interest to you. This will allow us to prioritise the content that we know you like.

We use a number of sources for the articles featured on Checkout. Whilst we won’t necessarily cover all of the publications you access, below is a list of the most common to try and give you as much as possible in one place:
The Grocer Talking Retail

My Account

FPP ethnographic research

Our ambition is to see the world of shopper through the eyes of you shoppers: real people doing real things in real stores.

To add to our library of nearly a thousand pictures of the inside of their fridges, we’re asking shoppers to film themselves on their grocery trips.

It’s an experiment at the moment, but we hope to gather more accurate evidence: where they’re looking, what they’re picking up, what they’re adding to their baskets, how long they take, what they put back, and so on.

Source: Apr 27 | Unexpected Item