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Plenish set for major retail push following the acquisition by Britvic

Plant-based drinks maker Plenish is set to take on Alpro and Oatly as part of a major retail push by new owner Britvic following its acquisition this week.

The deal is Britvic’s first in Europe for more than a decade and marks the Robinsons owner’s entry into the fast-growing plant-based category.

GB MD Paul Graham explained that Britvic would be able to leverage its “fantastic” relationships with the mults to win listings with new retailers and expand the range in stores where Plenish already had a presence.

“There is potential for significant growth to come out of the brand,” Graham said. “The offer is already there across the retailers and we can expand distribution. The category will develop further and the ranging, and offer of the ranging, will also develop further.”

Founded by Kara Rosen in 2012, Plenish sells its range of dairy alternative milks in Sainsbury’s, Waitrose, M&S, Ocado and Amazon, while the cold-pressed juice and functional shots are available in fewer places.

Source: The Grocer May 7 | Competitor News