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The Grocer Talking Retail

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Bio & Me makes chilled debut with prebiotic yoghurts launch

Gut health startup Bio & Me is moving into chillers with a range of prebiotic yoghurts.

The brand, which was founded by gut health expert Megan Rossi in 2019 and counts former Vita Coco CEO Giles Brook among its investors, will launch three flavours of yoghurt – Original, Vanilla and Mango – over the coming weeks.

They are billed as containing 700 billion live and active cultures, including two of the world’s most studied, LGG and BB12. They also contain no added sugar or sweeteners, no emulsifiers or thickeners and are said to be high in protein and a source of vitamins and calcium (rsp: £1.80/350g).

“If you look at all the yoghurts on the market, there wasn’t one that I as the gut health doctor was really impressed by – there’s clearly a gap in the market”, said Rossi.

Source: The Grocer May 12 | Competitor News