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TikTok opens pop-up influencer space

TikTok opened a pop-up physical space at London’s Westfield shopping mall in July 2021 where fans could meet popular influencers, attend sessions about creating content and app safety for kids, and receive free TikTok merch.

Set over two floors, the ‘For You House’ featured four rooms, each based on a theme. The central room focused on video editing; there was also a dressing room for beauty, a garden for sports ad dance challenges, and a kitchen for cooking. The pop-up is open through August 2021.

Source: Jul 9 | Innovation | What's Trending