At FPP we consider the sharing of content and knowledge to be one of our principal responsibilities. We’ve created FPP Checkout to allow us to deliver against this.

The purpose of this platform is to simplify the consumption of content. With so many sources in both the offline and online world, it’s easy to fall behind on essential reading. Checkout finds relevant, up-to-date information and delivers it to you in one easily-accessible environment. What’s more, we also use Checkout to provide FPP category analysis and opinion whenever and wherever relevant.

Checkout is a platform designed with you in mind. And that doesn’t just apply to the content we deliver, but also the way in which we deliver it. We provide information that isn’t just relevant to the industry as a whole, but relevant to you as an individual.

If you click on ‘My Account’, you’ll be able to select the categorical content that is of interest to you. This will allow us to prioritise the content that we know you like.

We use a number of sources for the articles featured on Checkout. Whilst we won’t necessarily cover all of the publications you access, below is a list of the most common to try and give you as much as possible in one place:
The Grocer Talking Retail

My Account

Müller seeks to boost health credentials with launch of Gut Glory yoghurt brand

Müller has continued its move into gut health through the launch of its first standalone UK yoghurt brand.

Prompted by Müller’s own research into the gut health category, which found there had been 12% year-on-year value sales growth [Nielsen MAT June], the new Gut Glory brand would hit cues Müller suggested were currently absent from the market, it said.

The brand rolls into Asda from 23 August in both big pot (rsp: £1.80/450g) and multipack (rsp: £2.25/4x125g) variants. The big pots will come in salted caramel and strawberry variants, while the four-packs will be available in strawberry, rhubarb and peach & mango flavours.

The dairy giant said the brand would carry an irreverent tone, as well as a contemporary and simple design, in a bid to offer a point of difference to current digestive health offerings it said were “too scientific or functional”.

It claimed these criticisms had been backed up by shopper research, which found these particular attributes were putting off potential new entrants to the category.

Source: Aug 23 | Competitor News