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FrieslandCampina brings Dutch hit Chocomel to UK

Yazoo owner FrieslandCampina has launched its Dutch chocolate milk brand Chocomel in the UK for the first time.

The brand, described as one of the Netherlands’ “best-kept secrets” by the dairy co-op, marks Friesland’s latest attempt to expand its UK portfolio with one of its top-selling Dutch brands.

Available in a 250ml can (rsp: £1.65), the product has gone on sale initially in the wholesale and convenience channels, and is aiming to tap an impulse market currently dominated by brands selling chocolate milkshakes such as market leaders Yazoo and Frijj, and Dunn’s River’s canned Nurishment drink.

Source: The Grocer Jul 23 | Competitor News