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The Grocer Talking Retail

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Aldi trials self-checkouts at London Local stores

Aldi has rolled out self-checkouts to three of its Local branded stores in London.

The London stores join only one other UK Aldi to feature self-checkouts – in Tamworth, near the discounter’s Atherstone head office, where the machines were introduced as a trial in April this year.

The Aldi Local fascia made its debut on a new branch in Balham, also in April, as way to distinguish between smaller stores in London from full-sized ones. In June, seven more London branches either converted to or opened under the new banner. 

The stores are around 6,000 sq ft, less than half the size of a typical Aldi. Bigger pack sizes have been sacrificed to make a slimmed-down range, better suited to the absence of a car park, consisting of about 1,500 products. Aldi’s usual centre aisle of general merchandise ‘Specialbuys’ is also absent, while food to go and ready meals are prominently positioned in bays at the front of store.

Aldi maintains Local is not a convenience format but simply a vehicle for growing overall grocery market share in London, where sites of the preferred size of 65,000 sq ft including a car park are in short supply. It’s understood there are no plans to use the sub-brand outside London, where larger sites are more readily available.

Source: The Grocer Aug 13 | In-store Analysis