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The Grocer Talking Retail

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Danone launches new Activia yoghurt smoothies

Danone has expanded its Activia lineup with the launch of two new live culture yoghurt smoothies packed with fruit & veg.

The range is made up of an Orange Fruit & Veg variant – containing a blend of Activia yoghurt with mango, peach, carrot, date and linseed; and a Red Fruit & Veg variant – containing a blend of Activia strawberry, blueberry, beetroot, pomegranate, persimmon and chia seeds.

The drinks, which will be merchandised in the food-to-go aisle, contain no-added sugar and billions of gut-friendly live cultures. In a first for the brand in the UK, it also offered shoppers the added benefit of including one of their 5 a day, Danone said.

Source: The Grocer Sep 12 | Competitor News