Tesco to launch Google Assistant-integrated voice shopping
Tesco is launching a new voice shopping service that can let customers complete the whole process on a Google Smart Speaker for the first time.
The new service will be the first from Tesco capable of automatically integrating customers’ online accounts with Google Assistant to enable them to “talk to Tesco”.
Previously, Tesco has relied on a separate app, called If This Then That, also known as ‘IFTTT’, to integrate the two. The method has added layers of complication for customers by requiring them to install the IFTTT app on a Google Assistant-enabled device, such as an Android phone, and link it to both their Tesco and Google accounts. It has also meant they can only add items to a basket, not complete the whole shop. To book a delivery slot and check out, they have had to log in separately to Tesco.
Now the supermarket has developed the software that integrates shopping accounts with Google, doing away with the need for IFTTT. To use it, customers with a Tesco account need only say to their device, “OK Google, talk to Tesco”. Google will then ask for permission to link to their Tesco account before they can begin shopping.
The new service is currently in a test phase that will help determine its full capabilities, but it is understood that the final version could allow customers to complete a full shop, including checkout.
Source: The Grocer


