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Asda shakes up fruit & veg aisle with reusable bags and plastic-free herbs

Asda is taking the next step in its efforts to reduce plastic use by introducing reusable fruit & veg bags and stripping all the plastic off its growing herbs range.

Customers nationwide will be able to purchase the reusable bags, which are made from 100% recycled plastic bottles and are machine washable. Priced at a market-leading £1 for three, the bags provide customers with an affordable, reusable alternative to single-use plastic fruit and veg bags.

In a supermarket first, Asda has also stripped plastic completely off its growing herbs range, a move that will save more than 45 tonnes of plastic a year.

“We’re working hard, alongside our suppliers, to find ways to remove unnecessary plastic from Asda products, with the innovation in our new herbs range helping us take another step on our journey to use less and recycle more” – Helen Smale, Asda’s Senior Manager for Produce.

Source: Asda Corporate Oct 17 | In-store Analysis