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The Grocer Talking Retail

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Funtime milkshake bottles revamped to play up health messaging

The brand has given its bottles a redesign, with 500ml bottles now carrying claims including ‘virtually fat free’, ‘source of calcium’ and ‘no added flavours or preservatives’. They also tout that they contain only 118 calories per 250ml.

The brand, which saw sales grow by 26% – from £1.6m to £3.1m – said it was targeting young adults looking for an alternative to carbonated soft drinks. This reflects the statistics that show that 92% of parents of children aged 7-15 try to limit the amount of fizzy drinks their children drink.

“With the Drink Now sector showing by far the most growth within the milkshake category, we felt there was more Funtime could do to target this sector,” said Funtime brand manager Justin Thomas.

Source: The Grocer, Mintel Oct 18 | Competitor News