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The Grocer Talking Retail

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Müller launches new ‘luxurious’ mascarpone-style yoghurts

Müller has added two new mascarpone-style yoghurts to its luxury Bliss range as it seeks to tap into the trend for ‘permissible indulgence’.

“Taste is by far the most important factor when choosing yoghurts and we know that people are looking for some permissible indulgence every now and again. So, innovation in this area is vital.” – Michael Inpong, chief marketing officer at Müller.

Over the past year, the branded luxury category has seen a boost in value sales of 2.1% to £91.4m, with volumes growing 6.6% to 30.6 million packs [Kantar 52 w/e 19 May 2019].

Source: The Grocer Oct 23 | Competitor News