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Saputo Dairy UK unveils new ad push and lactose free NPD

Saputo Dairy UK has launched its first significant tranche of marketing activity since ditching the Dairy Crest brand name during the summer.

The dairy giant has released a family-focused digital marketing campaign for its Clover spread as well as a new free-from variant of its Cathedral City Nibbles kids’ snack.

Saputo’s new lactose-free Cathedral City SKU for children (rsp: £1.50/five-pack) will also aim to capitalise on health concerns.

Made with ‘mild lighter’ cheese, which comes in at 53 calories per mini bag, the NPD is said to contain 30% less fat than a standard cheddar.

Source: Oct 28 | Competitor News