Whole Foods trend predictions for 2020
The flavours and products expected to be in demand in 2020 – compiled by studying consumer preferences and visiting food and wellness industry exhibitions across the world – are presented by Whole Foods for the 5th year.
The demand for nut butters and healthy spreads is expected to extend to seed and veg butters in 2020, including pumpkin butter, as brands seek to eliminate the use of palm oil or promote a Responsibly Sourced Palm Oil certification.
Also, as consumers continue to seek out alternatives to alcohol, unique non-alcoholic options are growing.
Jade Hoai, director of purchasing and operations in the UK, said: “Our customers rely on us to offer the absolute best-quality alternative products that are unique to our stores, from plant-based spreads to alcohol-free zero proof drinks, there’s a trend for everyone.”



