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Brands have a makeover in ASDA for breast cancer awareness

Well-known brands on ASDA shelves have undergone a revamp in order to raise awareness for breast cancer, in collaboration with ‘Breast Cancer Now’.

The display included the following brands: Kelloggs, Nestlé, Weetabix, Dove, Pot Noodle, PG Tips, Simple, Hellmann’s and Nescafé, which now all have a pink theme to their packaging.

All of these brands are extremely recognisable (even with their pink makeover) and the exclusivity of the limited new packaging should entice people to purchase, as well as supporting an amazing cause.

Well done ASDA!

Source: Nov 1 | In-store Analysis