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The Grocer Talking Retail

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Poundland shifts aim to top-up grocery missions

Poundland is targeting the top-up grocery shop and bigger basket spend as it transforms into a multi-price discounter; new price points have allowed Poundland to introduce enough new lines to cater for the “top-up convenience” mission.

A rollout of new price points to all of Poundland’s 850 stores is set to be completed by the middle of this week. It adds £3, £4 and £10 to the existing price points of £1, £2 and £5. Poundland has used the exercise to expand health & beauty, household and grocery ranges, adding more brands and bigger pack sizes.

“People are shopping in very different ways than they did before…What you’re seeing is people are not doing their weekly shop. What they might be doing is stocking up every couple of weeks and then in the meantime doing top-up convenience shops. We want to be the right offer for that mission.” – Mat Ankers, Poundland Transformation Director.

Source: The Grocer Nov 25 | In-store Analysis