The One Planet Conversation
Analysis of the ‘one planet’ conversation on Twitter.
More and more people are holding themselves, their communities, and businesses to higher standards when it comes to respecting the planet. As people take a hard look at the environmental costs of everyday life, they’re becoming increasingly focused on taking action and finding innovative solutions to create a more sustainable culture.
People are talking about their ‘Ethical Self’ through diets and clean living that are geared toward the planet’s health as much as our own, with an increased focus on local, organic, and vegan lifestyles.
Taking ‘Sustainable Steps’ is also increasingly prominent in online conversation, as they’re using metal straws and living in tiny houses to reduce their impact on the environment and seeking practical ways to be less wasteful.
Lastly, people are becoming more concerned regarding ‘Clean Corporations’ – People are holding businesses accountable for their actions, and rewarding innovation that will safeguard our futures.
These 3 major trends in the One Planet conversation are so important for brands to acknowledge and incorporate into their campaigns.
