The Yeo Valley Plan
Dairy is the family business, and the Meads (founders of Yeo Valley) have been farming in Somerset for 500 years.
A lot has changed in that time. More than 135,000 dairy farmers have gone out of business. There are now only 15,000 left. Meanwhile, a quarter of Britons are drinking plant-based milks.
This year, it has been celebrating 25 years of Yeo Valley Organic, filling fridges around the country.
They’ve spent the past 25 years working towards, what the Meads call their “True North”: helping to make 10 per cent of dairy farming in the UK organic.
In recent years, Yeo has chosen to emphasise that its products are made with milk from British farmers, rather than its solid organic credentials.
The past 18 months, however, during which there has been a palpable shift towards environmental awareness, has boosted confidence in celebrating the company’s way of farming.
Also, they welcome the focus on veganism if it means we all consume less meat and, instead, favour better-cared-for, grass-fed animals. “That’s the outcome we’re after.” Plant-based milks have also increased how much people are willing to spend.
To that end, and to further its True North organic mission, Yeo has opened a café in west London, as well as encouraging visitors to its celebrated Yeo Valley headquarters canteen in Blagdon and the tea room at Holt Farm, open during spring and summer, where they can also explore Sarah’s certified organic ornamental garden. Each July, the Meads hold a music and food festival. They want people to come down and ask questions.
Source: The Telegraph


