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The Grocer Talking Retail

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Higgidy extends branded deli counter offer at Sainsbury’s

Premium pie maker Higgidy is extending its in-store deli counter at Sainsbury’s following a successful trial.

The West Sussex supplier will run a branded section of the deli counter in 244 stores by 22 January, offering a selection of its pies, quiches and sausage rolls.

There would also be “rotational special guest products… to drive innovation and bring new flavours to the deli on a seasonal basis” Higgidy said.

Brands are becoming increasingly more experimental with their in-store marketing techniques – having a designated section for just your brand is proving to be successful and also adds exclusivity for the retailer.

Source: The Grocer Jan 20 | In-store Analysis