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The Grocer Talking Retail

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Danone adds yoghurt range with only ‘simple’ ingredients

Danone has launched a new range of yoghurts using only “simple” ingredients – which is the first to be sold in the UK under the Danone masterbrand.

The range contains no added sugar, artificial sweeteners or artificial flavours and the range, which catered to increasing calls from shoppers for “simple, sustainable products that align with their personal values”, was developed using recognisable ingredients, such as milk, live cultures and a fruit layer, said Danone.

The dairy giant cited its own research of 1,004 millennials and 1,006 over-65’s in November, which revealed modern families were suffering from food label ‘fatigue’ and were tired of purchasing products with too many listed ingredients.

Source: The Grocer Jan 28 | Competitor News