At FPP we consider the sharing of content and knowledge to be one of our principal responsibilities. We’ve created FPP Checkout to allow us to deliver against this.

The purpose of this platform is to simplify the consumption of content. With so many sources in both the offline and online world, it’s easy to fall behind on essential reading. Checkout finds relevant, up-to-date information and delivers it to you in one easily-accessible environment. What’s more, we also use Checkout to provide FPP category analysis and opinion whenever and wherever relevant.

Checkout is a platform designed with you in mind. And that doesn’t just apply to the content we deliver, but also the way in which we deliver it. We provide information that isn’t just relevant to the industry as a whole, but relevant to you as an individual.

If you click on ‘My Account’, you’ll be able to select the categorical content that is of interest to you. This will allow us to prioritise the content that we know you like.

We use a number of sources for the articles featured on Checkout. Whilst we won’t necessarily cover all of the publications you access, below is a list of the most common to try and give you as much as possible in one place:
The Grocer Talking Retail

My Account

Dairy brand and streaming platform collaborate to create a new flavour

A partnership between US-based streaming platform Netflix and ice cream brand Ben & Jerry’s has led to the creation of a Netflix-branded ice cream, Netflix & Chilll’d.

The peanut butter ice cream contains sweet and salty pretzel swirls with fudge brownie pieces. The ice cream is set to be available globally from February 2020. A non-dairy version of the product will also be produced.

This is a prime example of popular brand collaborations to create a NPD and excite shoppers.

Source: Trend Watching Feb 18 | Competitor News | What's Trending
s is a prime example of popular brand collaborations to create a NPD and excite shoppers.
Alice Popple