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The Grocer Talking Retail

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Sainsbury’s offers cheaper products in Nectar Prices promotion

Sainsbury’s has applied a ‘Nectar Price’ discount to hundreds of products in selected stores and online.

The discount has been rolled out to lines of own brand fresh fruit & vegetables, selected Taste the Difference meals and a wide range of branded items. Shelf-edge price labels of discounted products have been given a purple border, which denotes the ‘Nectar Price’.

Nectar users scan their card or mobile app as they normally would, and the discounts are applied at the checkout. Purchasing discounted items still adds to a shopper’s running points total.

“We are always looking for new ways to reward our customers while offering quality, choice and value,” said Sainsbury’s chief marketing officer Mark Given.

“Nectar Prices will be available for a limited time only so customers will need to be quick to get the best deals on hundreds of items they buy every day, while giving their points balance a boost,” Given added.

Source: The Grocer Feb 24 | In-store Analysis