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The Grocer Talking Retail

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Sainsbury’s opens first On the Go city convenience store in London

Sainsbury’s has opened its first ‘On the Go’ city convenience store in London’s Square Mile.

The supermarket said the new format brings “big innovation in small spaces for local shoppers”.

The shop in Mansion House combines freshly made and prepared in-store food and drink with convenient ways to shop with Sainsbury’s and Argos.

Nine more On the Go stores will open across Edinburgh, Bristol, Glasgow and London over the coming months, further testing the format in city centres. Sainsbury’s said it had identified more than 130 Local sites in busy urban areas that could be converted into On the Go stores.

At the new format in Mansion House, customers can choose to eat in-store from a range of freshly made and baked food from an in-store pizza oven, bakery and gourmet sushi concession, as well as hot porridge and drinks from a self-service coffee machine and orange juicer.

Products from counters have been brought to a ‘grab and go’ station, which is changed three times a day for breakfast, lunch and afternoon tea at the front of the store, and there are perch tables for customers to sit at while eating.


Source: The Grocer Mar 1 | In-store Analysis