Asda: ”you buy one, we give one”
Asda has reported a big hike in sales after partnering with suppliers in a ‘you buy one, we give one’ promotion, in aid of surplus distribution charity FareShare.
When Asda customers purchase participating Richmond sausages, the Rustlers all day breakfast sausage muffin and Asda’s Extra Special Italian meatballs, another similar product is donated on their behalf to nationwide food redistribution charity FareShare.
Asda told The Grocer the promotion, which ends next month and hopes to give more than a million meals to the charity, had seen sales far outstrip average promotional activity.
It said sales of Extra Special Italian meatballs sales were up an additional 26% compared to the standard promotional uplift, with the Rustlers sausage muffin sales up a further 39% and Richmond pork and chicken sausages up a further 30%.




