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The Grocer Talking Retail

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Sales boosts in frozen and pre-made highlight shoppers’ need for convenience

Two recent news articles have stressed the need of convenience for consumers.

The new co-op frozen ranges in Nisa Locals has experienced a huge sales boost since the range expanded. Also, the Charlie Bingham’s ready-meals have experienced a sales surge recently.

These two examples alone stress the shopper’s need for ease. By offering a wide range of pre-made high quality dinners and frozen produce to have on hand at any time, brands are helping consumers and making their life easier – and such benefits are evidently in demand.

However, this sales surge in the convenience category could highlight a shopper’s need to slow down. It may be suggestive of a population that is ‘too busy’ or ‘stripped for time’, and therefore we have a wellbeing issue which brands could further focus on.

See more: https://www.thegrocer.co.uk/results/charlie-bighams-propelled-back-into-the-black-with-sales-boost/602621.article,

https://www.thegrocer.co.uk/results/nisa-boosts-frozen-sales-with-expanded-co-op-range/602676.article

Source: The Grocer Mar 20 | What's Trending