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The Grocer Talking Retail

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Iced coffee boom sees Starbucks overtake Yazoo as biggest flavoured milk brand

Starbucks has overtaken Yazoo to become the number one flavoured milk brand in the UK, new figures reveal.

It is the first time an iced coffee brand has taken the top spot in the category.

The global coffee shop giant’s iced coffee added £9.1m in sales (+16.8%) over the past 12 months, taking its value to £63.6m.

While still recording solid growth of 6.5%, Yazoo fell to second place on value sales worth just under £62m. It still sold more units than any other brand – 66.7 million versus Starbucks’ 44.6 million.

Source: The Grocer Mar 27 | Competitor News
Is value more important than product sales? Yazoo is still the number 1 favourite brand, but Starbuck's price point places it in first place for value sales.