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The Grocer Talking Retail

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Yop aims to reconnect with teens

Drinking yoghurt brand Yop has undergone an overhaul in a bid to reconnect with its core teenage audience.

The General Mills-owned marque has unveiled a tropical flavour and a new 180g four-pack variant as well as an updated look.

The brand said its new flavour came about after consumer testing, which revealed tropical “was super popular with teens”.

It added that the new pack size would target the on-the-go market and hoped it would appeal to “larger families” as well as tap into new usage occasions. Yop also trumpeted its new “modern and dynamic” packaging, which highlights that the bottle is 100% recyclable.

Source: The Grocer Mar 30 | Competitor News
This demographic shift is powerful, as the teenage drinking yoghurt audience is often overlooked. If the dynamic proves to be successful, I'm sure more brands will branch into this target audience.
Alice Popple