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The Grocer Talking Retail

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Gü taps health trend with lower-calorie dessert range

Gü is looking to lure health-conscious shoppers with its first lower-calorie dessert range.

The Gü Light range comprises four puds, billed as being inspired by the brand’s full-sugar range of cheesecakes.

They are each made up of a fruit compote layer topped with cheesecake and “sprinkled” with a biscuit topping.

The puds had a “higher percentage of the finest fruit ingredients” and were “still indulgent to taste, but with less calories” said Gü.

The range will launch with four flavours – Mango, Mandarin & Passionfruit; Strawberry & Vanilla; Blackcurrant & Raspberry; and Lemon & Blueberry – which Gü had chosen “based on consumer feedback”.

Source: The Grocer Apr 3 | Competitor News