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Horlicks launches vegan version of its core malt drink

Horlicks is jumping on the vegan bandwagon.

The malt drink brand has entered the free-from category with a Vegan Society-approved version of its core Horlicks Original drink, which has rolled into Asda’s new ambient vegan bays (rsp: £3.49/400g).

The taste of the drink was “based on the delicious taste of Horlicks Original, meaning consumers can add their favourite preference of dairy alternative milk, from almond to soy, coconut or oat milk”, said the brand, which is recommending the SKU be paired with “popular barista alternatives”.

Horlicks Original uses dairy ingredients such as whey and skimmed milk powder.

Source: https://www.thegrocer.co.uk/new-product-development/horlicks-launches-vegan-version-of-its-core-malt-drink/649310.article Oct 15 | Competitor News | What's Trending