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Asda has turned Middleton branch into a ‘sustainability store’ to trial greener options

Asda has used the opening of a ground-breaking new sustainability store to launch a customer-facing eco-strategy, promising shoppers will not pay more for greener options. 

In a pilot with leading suppliers, the store in Middleton, Leeds, has been converted to include banks of dispensers and weighing machines, while customers will be urged to bring their own containers or use those provided at the store instead of buying new packaging.

The store, which had been due to open in May but was delayed because of the pandemic, includes trials with a raft of major UK brands including PG Tips, Vimto, Kellogg’s, Radox and Persil, in a bid to save one million pieces of plastic per year.

However, Asda has said it plans to roll out the measures “at scale” if they are a success, starting in 2021.

Source: https://www.thegrocer.co.uk/store-design/inside-the-asda-sustainability-store-trial-in-middleton/649522.article Oct 20 | In-store Analysis | What's Trending