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Arctic Iced Coffee – supporting Student Minds mental health charity.

Some nice activity from Arctic Iced coffee – they’re supporting Student Minds (the UK’s student mental health charity) with:

  • A limited-edition pack (designed by students),
  • An on-pack donation (1p, max donation of £10k)
  • And a competition.

There has been quite a lot of activity on Instagram with many students sharing images of the pack. It’s come across very well.

Lots of brands are supporting foodbanks etc; however, this is really trying to resonate with their target audience, communicating that they understand how lockdown is affecting mental health (especially as students are confined to their halls).

Source: Nov 19 | Competitor News | What's Trending