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Oreo DTC personalisation

On Twitter, Oreo announced a new way to customize Oreos called Oreo ID. The company wrote, “Say hello to OREOiD, the first-ever custom OREO cookie experience.”

In a statement, Oreo brand manager Olympia Portale said, “The OREOiD platform provides the opportunity to combine the playfulness of our cookie and the imagination of our fans. We’re so excited to unveil this new customized experience for our fans to engage with OREO on a whole new level, just in time for the gift-giving season!”

We really like this DTC offer from Oreo because it demonstrates an effective way to deliver personalisation: from being able to select the creme to having it dipped or with sprinkles. You can even get an image or text added to your cookie. It’s very much a step up from the customised packaging that Nutella & Coke were doing a few years ago.

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Source: Nov 18 | Innovation | What's Trending