At FPP we consider the sharing of content and knowledge to be one of our principal responsibilities. We’ve created FPP Checkout to allow us to deliver against this.

The purpose of this platform is to simplify the consumption of content. With so many sources in both the offline and online world, it’s easy to fall behind on essential reading. Checkout finds relevant, up-to-date information and delivers it to you in one easily-accessible environment. What’s more, we also use Checkout to provide FPP category analysis and opinion whenever and wherever relevant.

Checkout is a platform designed with you in mind. And that doesn’t just apply to the content we deliver, but also the way in which we deliver it. We provide information that isn’t just relevant to the industry as a whole, but relevant to you as an individual.

If you click on ‘My Account’, you’ll be able to select the categorical content that is of interest to you. This will allow us to prioritise the content that we know you like.

We use a number of sources for the articles featured on Checkout. Whilst we won’t necessarily cover all of the publications you access, below is a list of the most common to try and give you as much as possible in one place:
The Grocer Talking Retail

My Account

AI maps the customer journey using facial recognition

September 2020 saw the launch of Travvis, an AI-driven platform that uses facial recognition to measure users’ (micro)expressions when they look at certain advertisements or products and sends feedback to companies selling those products.

By mapping consumers and their attitudes towards ads and products, companies can get a better sense of people’s feelings during their customer journey, from discovery to final purchase and beyond. For the pilot, Travvis teamed with Group Éxito, Colombia’s largest group of supermarket stores, using the retailer’s smart shopping carts.

Source: Trendwatching Nov 27 | Innovation