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Morrisons to be first UK supermarket to pay minimum £10 an hour

Morrisons has become the first UK supermarket to break the £10 an hour pay barrier just as the spotlight is being shone on poor pay levels in an industry where workers are in the frontline of the pandemic.

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The Bradford-based supermarket said it would guarantee pay of at least £10 an hour with the new deal, which starts in April, ushering in a significant pay increase for nearly 96,000 colleagues. Its minimum hourly pay now stands at £9.20 an hour.

The good news from Morrisons came as new research from Citizens UK calculated that 45%, or 410,000 supermarket workers, including Morrisons and Sainsbury’s staff, now earn below the real living wage of £10.85 an hour in London and £9.50 an hour across the rest of Britain. The figure, set by the Living Wage Foundation, is based on everyday living costs in the UK.

David Potts, Morrisons’ chief executive, described the company’s new pay rate as a “symbolic and important milestone that represents another step in rewarding the incredibly important work that our colleagues do up and down the country”.

Card Source: https://www.theguardian.com/business/2021/jan/13/morrisons-to-be-first-uk-supermarket-to-pay-minimum-10-an-hour Jan 15 | In-store Analysis
Ethics is only ever becoming more important in the decision making process for shoppers &, as the comments from social media show, it can pay well to do good. Whilst shoppers won’t realistically upheave their shopping habits & store choices because of this, it will incite a more positive perspective on the retailer. Equally, shoppers that do already shop at Morrisons will feel more comfortable in spending money in the knowledge that it's trickling down to the workers.