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Tesco hails ‘biggest-ever Veganuary’ alongside Dry January low & no boost

Tesco has said its Veganuary event was its biggest ever with sales up by more than a third on last year.

The supermarket said it had also seen a sharp rise in demand for low & no-alcohol products, despite the strains the pandemic has put on many households’ Dry January intentions.

Demand for plant-based foods soared by more than 35% last month, Tesco said. Among the most popular plant-based goods being bought were Wicked Kitchen Hot Burrito, up 750% on last January, Plant Chef Vegan Burgers, up nearly 500% and Plant Chef Spicy Bean Burgers, up more than 350%.

Source: https://www.thegrocer.co.uk/tesco/tesco-hails-biggest-ever-veganuary-alongside-dry-january-low-and-no-boost/652777.article Feb 5 | What's Trending