Sainsbury’s opens ‘experimental’ supermarket
Sainsbury’s has opened a new supermarket in Selly Oak, Birmingham which includes a food market format and experimental layout.
The 67,000 sq ft store, which comes as part of a 10-year regeneration project of the Selly Oak Shopping Park, incorporates an eat-in food market section offering freshly-made bread, pizza, cakes and self-service coffee. Customers can also choose dishes from Wok Street, Sushi Gourmet, Little India Kitchen, the West Cornwall Pasty Company and Fresh Kitchen concessions, and eat in the 180-seat food court.
Argos and Habitat are both fully integrated into the store, rather than a store-in-store format with separate units. Products from the two stores are displayed in showroom settings rather than stacked on shelves.
Other third-party concessions at the store, which opened on the 21st November, are Oasis clothing items and Sainsbury’s revamped beauty offering



