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Sainsbury’s opens ‘experimental’ supermarket

Sainsbury’s has opened a new supermarket in Selly Oak, Birmingham which includes a food market format and experimental layout.

The 67,000 sq ft store, which comes as part of a 10-year regeneration project of the Selly Oak Shopping Park, incorporates an eat-in food market section offering freshly-made bread, pizza, cakes and self-service coffee. Customers can also choose dishes from Wok Street, Sushi Gourmet, Little India Kitchen, the West Cornwall Pasty Company and Fresh Kitchen concessions, and eat in the 180-seat food court.

Argos and Habitat are both fully integrated into the store, rather than a store-in-store format with separate units. Products from the two stores are displayed in showroom settings rather than stacked on shelves. 

Other third-party concessions at the store, which opened on the 21st November, are Oasis clothing items and Sainsbury’s revamped beauty offering trial. This incorporates 1,500 products from premium brands such as Essie, Burt’s Bees and Tisserand, alongside dedicated in-store advisers, and is being tested at seven other branches.

Source: https://www.thegrocer.co.uk/stores/store-design/sainsburys-opens-experimental-supermarket/574097.article Nov 30 | In-store Analysis