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Cathedral City revamps kids range with Nickelodeon deal

Cathedral City has revamped its kids range with a new licensing deal with Nickelodeon containing a 30% less fat ‘Mild Lighter’ cheddar.

From the 10th October, the Dairy Crest brand began rolling out its updated kids’ snacking portfolio, with each SKU featuring Nickelodeon TV characters from programmes targeting the product’s target age group.

Cathedral City’s Nibbles targeting three to four-year-olds now feature Paw Patrol characters, Towers for five to seven-year-olds showcase Spongebob Squarepants, and Cheese & Toasties aim for the eight to 11-year-old market with Teenage Mutant Ninja Turtles imagery.

The relaunch will also see on-pack messaging highlighting the snacks’ source of calcium, high protein and calorie-controlled credentials in response to research conducted by the brand, which found mums wanted to feel confident about making good choices for their families.

Source: https://www.thegrocer.co.uk/buying-and-supplying/new-product-development/cathedral-city-revamps-kids-range-with-nickelodeon-deal/572539.article Oct 11 |