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Alpro adds on-the-go coffee to portfolio

The Alpro Caffè Cup is available in Soya Caramel and Ethiopian Coffee, Coconut and Peruvian Coffee, and new Almond and Brazilian flavours, in 250ml packs retailing at £1.70.

They are available now from Booker and will available to Nisa retailers from 15 October.

Vicky Upton, head of marketing at Alpro, said: “Sales of plant-based food and drink are now worth £309.6m and rising by 18% year-on-year as demand for on-the-go plant-based options continues to soar, so this is a great opportunity for us to partner with convenience retailers to recognise this growing consumer need”.

“For today’s ‘on-the-go’ shopper, this means making their favourite plant-based products readily available, visible and affordable, whilst inspiring even more shoppers to discover plant-based.

“With one in three households now regularly buying plant-based products every week, the category is cemented as a mainstream choice for those simply looking to enjoy a healthy, balanced lifestyle.”

Source: https://www.talkingretail.com/products-news/foodtogo/alpro-adds-go-coffee-portfolio-02-10-2018/ Oct 19 |