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Alpro heralds ‘biggest-ever’ year with Greek yogurt alternatives range

Alpro is to launch its first range of Greek-style yogurt alternatives as part of its “biggest-ever” year of NPD and marketing.

The soya-based range will go on sale nationally next week with a 400g plain pot (rsp: £1.50) and four separate 150g pots in strawberry & raspberry, passion fruit, blueberry and mango flavours (rsp: 95p each). It marked the start of Alpro’s most ambitious programme of NPD across grocery, out of home and on the go, the brand said.

It will be supported by a multimillion-pound push over the year, which will see it give away one million samples.

The brand was also planning a round of sugar reduction across its core yoghurt alternative range during the coming months. 

Source: https://www.thegrocer.co.uk/new-product-development/alpro-heralds-biggest-ever-year-with-greek-yoghurt-range/590790.article Mar 12 | Competitor News