Vegan brand Qwrkee hits retail with milk alternatives range
New plant-based food and drink brand Qwrkee has secured its first retail listing in Whole Foods Market.
Its first products to arrive on shelves will be a pair of pea-based milk alternatives on 16 March. The duo will become the first pea
It comes as Whole Foods’ UK grocery buyer Miguel Uribe tipped pea milks as one of the “top new trends for 2019”.
The brand’s dairy alternatives are set to go on sale in sweetened and unsweetened variants (rsp: £3/1l). They are fortified with calcium, iron, iodine and phosphorous in addition to vitamins B2, B12, D and A.
Its composition made the drinks equivalent in protein content to dairy, and higher in calcium content, it claimed. Meanwhile, its unsweetened variant contained up to 4.7g less sugar than cow’s milk, it said.
Source: The Grocer


